Tel. +44 (0)208 678 7378 info@antonio-marsocci.com

CONSULTANCY

I will help you grow profitable retail sales and I will manage projects you need to outsource

I started my own consultancy to help business owners, executives and senior managers increase their revenue, decrease their expenses and reduce costly mistakes, and to help improve the customer service experience and customer image by managing and developing staff efficiently. My entire focus is on helping clients solve problems and, where necessary, managing projects for them. My retail consultancy service will analyse, evaluate and recommend practical and commercial solutions in retail strategy, marketing, merchandising and operations.

The application of professional retail disciplines is key to running a successful retail organisation. Most retailers are weak at some point in their organisation, usually at one or more of the following levels: outlet, area manager, operational manager, head office department and function. I will identify what is, and maybe what is not, happening in the key areas of your organisation and how these factors are driving your central overhead costs.

Profit & Loss

Increase sales – reduce cost of purchases – control and reduce the sale related expenditure – reduce your overheads – increase your margins – increase your profits

Retail Stores Portfolio

Optimum store profile – size – location – performance – geographic reach – acquisitions – re-sites – disposals – landlords’ relationship

Visual & Display

Retail format effectiveness – changes to store environment – space allocation – product mix and merchandise presentation – customer journey – windows and display planning – hotspots

E-Commerce

Operations – performance – analyses – reporting – customer service – development – logistics – product mix – marketing – C.R.M. – courier management – warehouse implementation –logistic and supply chain

Customer Service

Mystery shopping – customer service performance – shop environment – selling techniques – product knowledge – services – services knowledge

Sales Performance Improvement

Budgets – key performance indicators – targets – sale through – sales by division – sales by department – sales by category – sales reports – selling tools – selling skills – behaviours – sales training

People

Right people in the right position – recruitment and selection – induction programmes – development programme – appraisal – training programmes – managing by objectives – contract of employment and contents – motivational techniques – performance management – manpower – deployment versus footfall – productivity by hour – job descriptions – staff rotation

I.T.

Epos Implementation – System Maintenance and Analysis – Supply Chain and Logistics Overview and Implementation – Courier Management

Operations

Central support – processes – procedures – systems – facilities management – stock holding – stock handling – inventory – maintenance – services – suppliers – sale floor space – warehousing – logistics – transport – housekeeping standards – packaging – health & safety – outlet audits – courier management – warehouse implementation –logistic and supply chain

Global Market Expansion

Investors – franchising – distributions – agents- licensing – Wholesale

Brand Identity

Brand name – communication style –logo – packaging – key colors –corporate typeface – photoshoots – brand book – look books – corporate forms-

Customer Relationship Management

Optimised collection of customer data – customer acquisition – customer retention – segmentation of customers’ database – analysis of customer spending – loyalty cards – mailing clients – profitable relationships – client retention.

Design and Product Development

Inspiration of collections – fashion and market trends – mood boards – structure of collections- sketches – sourcing – outfits building – fabrics – sampling – fittings